Website Trust Test: What your website needs before someone calls, books, buys, or donates

Presented by Dianna Jensen

Your website is often the first place someone decides whether they trust your business. Before they call, book, buy, donate, or reach out, they are looking for signs that you understand their problem, know what you are doing, and can deliver what you promise.

In this session, we’ll walk through the Website Trust Test: a practical framework for evaluating whether your site is building confidence or creating hesitation. We’ll cover Google’s E-E-A-T principles, UI/UX best practices, clear messaging, trust signals, and conversion-focused design so you can see what your website needs to become a stronger digital salesperson for your business.